Case Study — N° 001
Petfolk
From overlooked to unforgettable.
The Challenge
A category leader that nobody noticed. Petfolk had the product and the loyalty — but a look that disappeared on the shelf and online.
We rebuilt the brand from the strategy up: a sharper position, a confident identity system, and a digital presence designed to convert attention into devotion. Every touchpoint now pulls in the same direction.
Services
Brand Strategy, Visual Identity, Art Direction, Website, Content System
Industry
Pet Care & Veterinary
Deliverables
Logo suite, type & colour system, packaging, responsive site, brand guidelines
01 — Strategy
A reason to be remembered.
We found the white space the category had ignored — warmth with authority — and built a positioning that gives Petfolk a clear, ownable point of view.
02 — Identity
A system that travels.
A flexible wordmark, a warm-but-precise palette, and a typographic voice that holds up from a clinic door to a phone screen — built to scale as Petfolk grows.
“They didn't just redesign us — they made us impossible to overlook.”
The Impact
Growth in brand awareness
Increase in site engagement
Most-recognised in category
